.2024 has been an unstable year for adtech funding.U.S.-focused adtech start-ups, once adapted to snagging billions in venture capital yearly, have raised nearly $360 million thus far this year, placing it on track to become the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That stagnation is because of market concentration, increased governing tensions, and also economic uncertainties.ADWEEK talked with 5 VCs that continue to invest in adtech providers, in spite of these challenges, regarding what they are trying to find as well as what they avoid. Possibly unsurprisingly, these clients are actually targeting options in privacy-focused innovations and also industry-specific locations like connected television.